Home » Research Article » Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development

About

The Journal of Innovation for Inclusive Development (JIID) is a Biannual (Semi-Annual), Multidisciplinary, Peer-Reviewed, Open Access Journal published from the Centre for Earth Studies, Indraprastha College for Women, University of Delhi.

Publisher Info

Published by:
Centre for Earth Studies,
Room No. 205,
New Academic Block
Indraprastha College for Women
31 Sham Nath Marg
Delhi – 110054, INDIA

Journal Release Reports

Release of Volume 2, Issue 1
Release of Volume 1, Issue 1

JIID Supports

SDGs

Subscribe to JIID:

Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development

Author(s): ,

First Author Affiliation: Department of Philosophy, University of Delhi; Second Author Affiliation: Bridge The Divide, Los Angeles, California, United States of America.

 

Abstract: Contemporary soap operas have a large but persistent viewership, especially among the women in India. This paper examines the Entertainment-Education (E-E) paradigm in communication, its theoretical underpinnings and applications of these theories for bringing about a social change. Literature on social impact generated by soaps in India and in other countries including the US has been reviewed. The case study of Balika Vadhu, a revolutionary soap themed on child marriage, is also presented. The research identifies prime time soap operas as an untapped pool of talent with potential of becoming an agent of mass education. The research also advocates for constituting national level awards for TV soaps which focus on E-E.

Keywords: Balika Vadhu, entertainment, education, gender equality, soap operas.

 

How to Cite:

MPA:
Chandrasekar, Divyadarshan and Ameya Aatman. “Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development”. Journal of Innovation for Inclusive Development 2.2 (2017): 58-62.

APA:
Chandrasekar, D, & Aatman, A. (2017). Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development. Journal of Innovation for Inclusive Development, 2(2), 58-62.

Chicago:
Chandrasekar, Divyadarshan and Ameya Aatman. “Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development”. Journal of Innovation for Inclusive Development 2, no. 2, (2017): 58-62.

Harvard:
Chandrasekar, D., Aatman, A. 2017. Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development. Journal of Innovation for Inclusive Development, 2(2), pp. 58-62.

Vancouver:
Chandrasekar, D, Aatman A. Exploring the Potential of Soap Operas for Gender Equality and Sustainable Development. Journal of Innovation for Inclusive Development. 2017; 2(2):58-62.

Views: 21

Aims & Objectives

JIID has been set up as a platform for researchers from all disciplines conducting innovative research for ensuring inclusive development.

J. innov. incl. dev.

Listing

Indexing

Google Scholar
Call for Papers

JIID encourages researchers working to further our understanding towards achieving the UN Sustainable Development Goals to submit their research contributions/ articles. Please browse the JIID website to learn more about the Journal and read the guidelines for authors before you submit your paper. You may also benefit from the Frequently Asked Questions (FAQs) Section.